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Are You Including This New Specialty in Your Cardiovascular Marketing Efforts?
Promoting CardiOncology, expertise in treating cancer patients with cardiac problems, could be a solid differentiation strategy for your hospital or health system. A lack of evidence-based treatment...
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A Toast to Cardiovascular Marketing?
Serving alcohol to patients in the hospital may be a new differentiation strategy. What? Really? I enjoy a glass of wine in the evening as much as the next person. And we all know red wine,...
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Feel-Good Cardiovascular Marketing Story of the Year
We all know that delivering an excellent, customized patient experience can go a long way in promoting our hospitals. Check out this story about Anne Arundel Medical Center in Annapolis, Maryland....
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Why Your Biggest Cardiovascular Marketing Competitor May Not Be Another Hospital
Retailers are putting the squeeze on hospitals and health systems when it comes to leading the charge in wellness, prevention and education. Take this example: Walgreens is launching Walk With...
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ACO Vocabulary Words for Cardiovascular Marketers
Figuring out what the long-awaited accountable care organization (ACO) guidelines really mean may require some study. The federal government finally delivered its much- anticipated guidelines for ACOs....
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Can Your Cardiovascular Marketing Program Save Lives Through Social Media?
In addition to being a great tool for sharing information, Twitter can truly impact patient care. One of the most rewarding experiences in my career involved a situation in which a woman sought quick...
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Should You Add A Chief Experience Officer to Your Cardiovascular Marketing Mix?
Making the patient experience a top priority is more critical than ever. As marketers, we spend a lot of time and resources developing our brand promises. But how many of our organizations are as...
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Cardiovascular Marketing and Your Cafeteria as an Extension of Your Brand
While Julie is on vacation, Susan Levy, Publisher of wellfedheart.com and dedicated reader of The Main Artery, will contribute as a guest blogger. Does your cafeteria reflect a heart-healthy marketing...
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Cardiovascular Marketing Question: Should You Have Restaurant Food In Your...
Branding cafeteria food as “restaurant fare” seems to be a trendy marketing ploy. Unfortunately, I just returned from visiting my brother-in-law, who is currently a patient at our city’s newest heart...
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